PORTFOLIO / ALMAR TERMATEN
Art Direction
Built on Clarity
Understanding comes before design.
Selected Projects
Irdeto
Brand evolution /
Art direction
›
emnify
Brand applications /
Design systems
›
Denuvo
Creative direction /
Brand development
›
Keystone
Brand identity /
Creative direction
›
Logos
Logo design /
Visual identity
›
Direction
Find the focus.
Look beyond the brief to understand the business, the audience and the challenge behind the request. Connect the brand’s ambitions to what people actually need, then establish what the creative work should achieve. This gives the team a clear starting point and a shared purpose for the decisions that follow.
Shape the direction.
Turn that understanding into a clear creative concept and a visual language that expresses the brand’s character. Define how imagery, typography and colour work together, then develop practical guidelines with the team. This creates a shared framework that supports confident decisions and consistent work across different formats, channels and experiences.
Make it happen.
Guide the team through execution and stay involved as the work moves from concept to delivery. Collaborate with colleagues and production partners, review the details and resolve challenges as they arise. This keeps the creative intent clear throughout the process and ensures the final work delivers on the original ambition.
Approach
Calm, focused and
built on trust.
Strong work starts with understanding the bigger picture before solving the details. Creating clarity, connecting ideas and helping teams move in the same direction leads to better decisions and stronger outcomes.
The goal is never simply to improve what is visible. It is to build ideas that are clear, scalable and consistent across every touchpoint, from strategy to execution.
Good work is built through clarity, collaboration and thoughtful execution. Everything else is a result.
Testimonials
"His productivity skills are probably the best I’ve ever seen - he will deliver through any situation, no matter how chaotic or tight the deadline."
Kerry Crouchman | Direct Manager
"He is a master at understanding brands and how to visually represent them across mediums and outlets in absolutely stunning ways."
Alex Rassey | Direct Manager
"Almar is my barometer for creative ideas, flawless execution and a rare ability to produce unique and excellent deliverable under pressure."
Katie Walsh | VP Marketing
"Almar is an expert in mixing a very elaborate artistic and aesthetic sense with an ego-less and practical business acumen, which gives him a unique skill set to push forward incredibly interesting and grounded creative work."
Thomaz Figueiredo | Direct Manager
"The best part of seeing his work was not only the output, but also how he gets there. He listens, really listens! He takes the time to understand what each person on the team brings to the table"
Nusa Sitar | Colleague
"Almar has an exceptional creative mind, but what truly sets him apart is his ability to connect creativity with brand strategy."
Godert Burghard | VP Marketing
"Beyond strong execution, he demonstrates the key elements: shaping and owning visual direction, translating strategy into compelling creative concepts, maintaining cohesive visual identity across outputs, and guiding design decisions with confidence and intent."
Sophie Beale-Burchell | Colleague
"Despite his leadership role, he remains deeply collaborative and genuinely cares about the growth and well-being of the team."
Boryana Mileva | Direct Report
"Almar is a well-rounded Art Director who leads by example and is never afraid to get his hands dirty. Alongside managing the team, he actively contributes to the creative workload and continuously pushes the team toward a higher standard."
Manli Lau | Direct Report
Contact
Let’s talk.
Open to art direction and creative leadership opportunities.
Based in the Netherlands, available internationally.